living your best to the end

Passion and healthcare, Passion in healthcare

Long Term Care and Retirement Communities Conference Two of the themes of Together We Care, the conference on the future of Long Term Care and Retirement Communities: Passion in health, and passion for health. Keynote, Paul Alofs is the CEO of one of the top 5 Cancer Reserch Centeres, Princess Margaret Foundation. But he’s also been Executive at the Walt Disney Company, was president of HMV music and is author of Passion Capital. He asks on twitter, in his book, and on stage, what is our greatest asset? “Passion is the greatest asset we each have.” In health care – be you provider, supporter, patient, caretiver – passion often gets wrung out in the process of getting through the day-to-day. Alofs, having raised 850 million dollars for the Foundation, remains committed to its power. In his (predictably) impassioned speach, he got the audience chuckling with this quote: Elizabeth Taylor, to her 7th husband, “I won’t keep you long” Alof delights and inspires with his 7 elements that make up the Passion Potion – detailed in his book: Creed (Beliefs) Culture Courage Brand Resources Strategy Persistence His spirit and energy echo Ontario Home Care Executive Director, Sue VanderBent’s words: “What we need for the future is hope and optimism, and we have to learn to embrace living with risk. Someone may be competent in different levels: they may not be able to write cheque but can live alone.” Alofs and VanderBent shake up conventional thinking – and no doubt that’s precisely what’s needed as we move forward into the new territory of living longer, with more chronic, complex conditions. From...